ShopBack, Asia-Pacific’s prime rewards, and discovery platform, along with Shopee, Malaysia’s no.1 e-commerce platform, has collectively launched Shopee Affiliate Advertising and marketing Options (AMS) today. This initiative is geared toward serving to manufacturers speed up the expansion of their e-commerce shops whereas bringing extra worth to shoppers within the type of product discovery and financial savings.
This partnership permits taking part manufacturers to record their Shopee Official Shops immediately on the ShopBack Malaysia platform, thereby permitting them to find out the cashback quantity to reward clients. Beforehand, customers obtained sitewide cashback when buying from Shopee by the ShopBack platform. Now with Shopee AMS, customers will earn further storewide cashback on their purchases from taking part manufacturers, on prime of receiving the same old sitewide cashback.
In Malaysia, ShopBack generated round 1.5 million month-to-month orders for over 500 retailers in Q2 of 2020. Since its launch, ShopBack Malaysia has rewarded its customers with over RM60 million in cashback. Beginning today, the manufacturers taking part in Shopee AMS will be capable to leverage ShopBack Malaysia’s intensive attain and promote their Shopee Official Shops to over three million customers.
“We’re thrilled that Shopee has trusted ShopBack to be certainly one of their key companions in Malaysia. This collaboration will see two trade leaders coming collectively to work in direction of the frequent objective of driving worth to retailers and customers. ShopBack might help to bridge the hole between internet buyers and their favourite manufacturers on Shopee, whereas permitting them to earn additional cashback on their purchases. This partnership can also be an effective way to broaden our service provider line-up to offer our customers extra choices to find and earn cashback. We stay up for working intently with Shopee to assist extra manufacturers develop their digital presence and gross sales,” stated Eddy Han, Nation Common Supervisor, ShopBack Malaysia.
Shopee took a data-led strategy in choosing the primary 13 manufacturers from numerous classes to take part in Shopee AMS. The shortlisted manufacturers are Amazfit, Anker, Anlene, Anmum, Aukey, DirectD, Fernleaf, fitbit, Jabra, Realme, Skullcandy, Tefal, and tronsmart, that are fashionable amongst native customers. ShopBack customers will be capable to earn as much as 7.5% cashback once they buy from any of those manufacturers.
“We’re delighted to be taking our partnership with ShopBack to the following stage. The COVID-19 pandemic has accelerated the speed of digital adoption, and consequently we’ve seen a rise within the variety of new companies becoming a member of Shopee to carry their product choices on-line. By way of this partnership, manufacturers will be capable to leverage ShopBack’s intensive person base in Malaysia to drive site visitors to their Official Shops on Shopee and promote their merchandise. This will probably be particularly helpful for manufacturers that should not have their very own on-line shops. ShopBack will function a further advertising device for them to chop by the noise and drive consciousness and gross sales in a focused approach,” stated Ian Ho, Regional Managing Director, Shopee.
— to www.retailnews.asia