RevGlue, a platform that enables affiliates and online publishers to easily monetise their websites, blogs, mobile apps and social channels, has secured investment of £300,000 from GC Angels and Admitad to scale up its sales and marketing activity in the UK.
Based in Didsbury, Manchester, RevGlue has spent the last three years building a range of tools that enable users to create new affiliate websites in minutes.
With consumers seeking opportunities to save money when shopping online, RevGlue allows anyone to become a paid online publisher and target consumers with cashback, coupon and discount offers.
To capitalise on this opportunity, RevGlue will use the investment to hire a new sales and marketing team in Manchester and expand its engineering team to optimise its existing tools and develop new capabilities. The business is already working with the UK’s top affiliate networks and social media influencers with plans to expand into the USA early this year.
GC Angels supports SMEs in raising early-stage scale-up capital ranging from £25k to £2m. Through a network of angel investors, institutional capital partners and in-house co-investment funds, GC Angels has raised over £25.5m for more than 30 businesses across Greater Manchester and the wider North West of England to date.
Admitad is a global affiliate network that helps publishers and advertisers to cooperate by bringing them together on one platform. It provides technical support, training, and consulting services, monitors the quality of affiliates’ work and offers analytical and other tools.
Damian Mohammed, Investment Director at GC Angels, said: “RevGlue offers individuals who have been adversely impacted by the pandemic a real opportunity to make a living through social media and other online channels, which is a sector set for major growth this year. We’re delighted to invest alongside a leader in the affiliate marketing space, Admitad, to aid RevGlue’s growth in the UK and beyond as it capitalises on the rise in social media and online retail usage under lockdown. It’s particularly pleasing to be further supporting and encouraging diversity in investment and contributing to job creation across the region, which are key drivers for GC Angels.”
Adeel Farooq, CEO and founder at RevGlue, said: “After identifying the main problems facing bloggers, website and mobile app owners when monetising their start-ups, we have developed RevGlue to resolve those problems quickly and easily in the last three years. Thanks to the investment from GC Angels and Admitad, we now have the opportunity to scale our business activities in the UK over the next 12 months, before launching RevGlue into global markets with enhanced offers and tools.”
Alexander Bachmann, Founder and CEO at Admitad, said: “RevGlue is a unique, one of its kind company. As a SaaS platform, it provides publishers with multiple tech solutions to monetize their traffic and possesses extensive affiliate marketing experience. We believe that this collaboration will become an asset for our partners around the world and are planning to support RevGlue further on with their growth and worldwide expansion.”