- Carolina Freixa, 23, is a full-time nanny and part-time TikTok influencer based in Philadelphia. She’s been regularly posting to TikTok since March of 2020.
- She creates fashion styling videos on TikTok, like recreating outfits from Pinterest or of celebrities, and has partnered with brands on sponsored content.
- Freixa has about 260,000 followers on TikTok and is hoping to grow her Instagram following as well, where she has a few thousand followers.
- Business Insider spoke with Freixa about how she’s turned her TikTok into a paying side hustle as she saves up for graduate school.
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As a full-time nanny and part-time TikTok influencer, Carolina Freixa has turned her social-media content into a paying side hustle.
Freixa, 23, started creating a few TikToks toward the end of 2019, but didn’t take it seriously until March of 2020, after she had posted a “recreating my favorite Pinterest outfits” video that ended up reaching over one million views.
“After that, I just started making more fashion videos of things that I wore, like to wear, and then recreate,” she said. “And it kind of took off from there.”
She’s found a sweet spot making styling TikToks, such as her “30 days of fall outfits” or recreating celebrity outfits from Emma Chamberlain to Kendall Jenner. Many of these videos have gotten millions of views.
After reaching about 20,000 followers on TikTok in March, brands started reaching out to Freixa through her Instagram and offering free clothing for her to feature in her videos. She didn’t start charging for sponsored content unit she hit about 75,000 followers, she said.
Now, Freixa has about 260,000 followers on TikTok and has been contacted by a few managers looking to represent her, although she has not signed with any yet. She plans on attending graduate school next year for speech therapy and her side hustle as an influencer has helped her save up for that expense.
TikTok influencers make money on the app in a variety of ways, such as brand sponsorships or affiliate marketing where creators can add links to their bio that earn them a commission (usually between 1% and 20%) on sales. But a majority of the income TikTok stars make comes from brand sponsorships, according to industry insiders.
One of Freixa’s first brand sponsorships was in April with Princess Polly, a popular fast-fashion brand on TikTok with over 68 million people using the brand’s hashtag. Freixa said at the time, she only had about 50,000 followers.
She’s also worked with Poshmark, a clothing resale app with a robust TikTok influencer-marketing campaign, Kalo (another clothing resale app), and a few smaller fashion brands.
Freixa recently started working with Amazon through its influencer program where creators can set up their own Amazon “storefronts” and earn a commission from sales.
On top of fashion brands sponsoring her content, she’s also tapped into music marketing on TikTok, where artists or marketers pay Freixa to use a certain song in a video.
“A lot of people will DM me on Instagram to use their songs,” she said. She charges a flat fee for music integration, but only uses the song if she actually likes it or thinks it fits with her video.
Freixa posts about five TikToks a week now and out of those, about two to three will be sponsored, she said. She also keeps her videos to about 15 seconds.
Her average rates for sponsored content include:
- Music integration: $200
- Product or brand integration: $400 to $600
These rates were verified with documentation viewed by Business Insider.
After her day job, she comes home to make TikToks
Between 8 a.m. and 4 p.m., Freixa is taking care of the children that she nannies. One of the children she looks after is a toddler, so an afternoon nap is usually on the schedule.
“While he naps for about an hour and a half, I’ll be thinking of TikTok ideas or responding to emails,” Freixa said. Usually, she receives about four emails per day from brands reaching out to her about TikTok collaborations, she said.
She doesn’t often pitch herself to brands, and instead responds to the brands contacting her.
“If I have an idea for a TikTok or a certain brand, then I will reach out,” she added.
When responding to brands, she’ll include a similar TikTok video that she thinks would make sense for the product, including the analytics and performance of that post.
Once she gets home from work, she goes straight into filming new TikToks. Between 4:30 p.m. and 5:30 p.m. she is filming, and she always tries to catch the last bit of natural light in the day.
“I don’t do a TikTok if it’s raining,” she said.
To read more about how TikTok creators are making money as influencers, here are a few Business Insider articles: