LOS ANGELES, July 27, 2020 /PRNewswire/ — Assembly, an e-commerce know-how firm backed by Providence Strategic Growth (“PSG”), introduced its acquisition of New York-based Refersion, the main affiliate and influencer advertising platform. Refersion joins Meeting’s rising household of e-commerce software program corporations, which incorporates Helium 10 and Order Metrics.
“We’re excited to have the Refersion group be part of Meeting and to embark on this subsequent stage of progress collectively. Buyer acquisition is among the hardest issues of working an internet retailer. As a frontrunner within the affiliate and influencer advertising class, Refersion adequately solves that want for retailers,” stated Adam Crawshaw, President of Meeting. “Collectively, we’ll now have merchandise that allow an e-commerce service provider to enhance their visibility by means of all main channels: natural, paid, and influencer visitors.”
“The Refersion group is thrilled to affix forces with the Meeting household. Our visions are tightly aligned in our want to help retailers, wherever they’re, of their progress,” stated Alex Markov, Founder & CEO of Refersion. “This acquisition permits us to quickly speed up our product roadmap and supply new options for our clients, who’re persevering with to see the influence that affiliate and influencer packages can have on their advertising efficiency.”
Following this acquisition, Meeting stays deeply dedicated to its mission of equipping retailers with best-in-class software program to allow them to deal with what they do greatest: creating and promoting nice merchandise.
Meeting is targeted on buying and constructing industry-leading software program and providers that empower e-commerce retailers to extra successfully run their companies. Its long-term mission is to help hundreds of thousands of retailers of their rising must undertake new know-how, no matter the place they promote their services.
Based in 2014, Refersion helps manufacturers and retailers handle, observe, and develop their affiliate and influencer advertising packages. The platform is an enterprise-ready advertising platform that may launch in minutes; Refersion handles the heavy lifting so entrepreneurs can deal with constructing partnerships with their influencers and associates.
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